Health

How Cognito Captured 190% AI Visibility Growth in Mental Health

Cognito, Canada's only integrated online mental health service, grew AI search visibility from 10% to 29% in 90 days while simultaneously doubling traditional organic traffic — all with a lean team using ChatFeatured's Answer Engine Insights.

+190%

AI visibility grew from 10% to 29% since March 1

Second most-cited domain in their category, with 5,483 citations

Organic clicks doubled (240 → 459) and impressions doubled (61K → 124K)

Ranking first for "best mental health platform in Canada"

We're telling everyone we know about ChatFeatured. It feels like magic. Our team is small, and this is the first time content and organic visibility have actually felt fun again. The best part is that we're beating our revenue targets while we do it.
Armon Arani
Founder, Cognito

The Opportunity

When someone asks ChatGPT or Gemini "where can I get an ADHD assessment in Canada?" that answer shapes real decisions about real care. Cognito had no visibility into how those answers were formed. They knew traditional SEO but didn't know which models were citing them, which prompts they were missing, or how competitors appeared across ChatGPT, Gemini, Perplexity, and Copilot — all with a lean team that couldn't afford guessing.

The Solution

Visibility into the prompts that matter

Cognito tracked clinical questions, location searches, and comparison queries across the major answer engines. That visibility revealed exactly which questions to answer and which sources to compete with.

Content built for answer engines, not just search engines

Using ChatFeatured's source and sentiment analysis, Cognito identified gaps where AI models cited weaker competitors. The team produced focused clinical content addressing those exact prompts, with real-time impact tracking showing what worked instead of waiting months for SEO signals.

The Results

190% AI visibility jump: 10% to 29% across all major answer engines.

5,483 citations: second most-cited domain in their category.

2x organic growth: clicks doubled (240 → 459); impressions doubled (61K → 124K).

Top ranking: #1 for "best mental health platform in Canada."

Category dominance: double-digit visibility jumps across Gemini (+13.4%), Copilot (+1.1%), Perplexity (+2.7%); individual prompts jumped 30-90 points.

The "Best ADHD Assessment in BC" prompt alone moved from 22.5% to 65.2% visibility in one week.

AI Visibility

+190%

29%All major engines, in 90 days

Day 0Day 90

Organic Clicks

2×

459Doubled (240 → 459)

BeforeAfter

The Outcome

Cognito proved that AEO and SEO aren't separate problems — they're the same problem from two angles. The same content that earns a citation in ChatGPT climbs in Google.

By running one playbook with ChatFeatured pointing at what mattered, Cognito now beats revenue targets, runs a content engine its team enjoys, and ensures that when someone opens ChatGPT at 2 a.m. looking for help, Cognito is the answer they find.

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