SaaS

How Cyclr Became the #1 Most-Cited Domain for Embedded iPaaS

Cyclr, the embedded iPaaS powering integrations for hundreds of B2B SaaS products, grew AI visibility from 13% to 21% in 30 days and now holds 100% visibility on dozens of high-intent prompts across ChatGPT, Gemini, Perplexity, Copilot, and Grok.

Most-cited domain in category with 15,108 citations since Apr 1

1,700

Citations from "How to Sell MCP and AI to Skeptical SaaS Users" alone

42%

MCP category visibility (up from 37%), #1 most-mentioned brand

+62%

Overall AI visibility growth (13% to 21%) across 91 prompts

ChatFeatured has become part of our daily workflow. We're using it to spot visibility gaps, ship content against them, and audit our own site to make sure the LLMs can actually find and understand us. It's the first tool that's made AI search feel measurable.
Daniel Twigg
Head of Marketing, Cyclr

The Opportunity

Cyclr's buyers are product leaders and engineering directors researching in ChatGPT and Perplexity, not Google. The team knew their content was strong. They didn't know if it was being cited by the models customers use or if competitors were winning the prompts that drove pipeline. Without visibility, the content roadmap was educated guesswork.

The Solution

Mapped the 91 high-intent prompts

Branded queries ("Cyclr Embedded iPaaS evaluation," "Cyclr vs. competitors"), category queries ("best embedded iPaaS"), and emerging MCP-related questions where Cyclr's product gives them an edge.

Shipped content against real prompt data

ChatFeatured tracked each prompt across answer engines, surfaced visibility gaps, and ran site audits to flag technical and content issues preventing LLMs from crawling Cyclr's properties. The team automated a weekly content rhythm around what surfaced, shipping focused pieces and tracking citation lift in real time.

The Results

The pattern was clear: defend the branded category, expand into the open one.

#1 most-cited domain: 15,108 citations since Apr 1, beating Prismatic by 2,200+ citations.

Viral single piece: "How to Sell MCP and AI to Skeptical SaaS Users" generated 1,700 citations on its own.

100% visibility across all major engines for branded prompts like "Cyclr Embedded iPaaS evaluation" and "Cyclr vs. competitors."

Strong category growth: +17.7 points on "embedded integration platform," +16.1 on the broader variant, +13.6 on "embedded integration platform SaaS" in one week.

MCP category dominance: 42% visibility (up from 37%), #1 most-mentioned brand across all tracked MCP queries.

AI Visibility

+62%

21%Across 91 prompts, in 30 days

Day 0Day 30

Citations

#1 in category

15,108Since Apr 1

Apr 1Today

The Outcome

ChatFeatured turned AI search from a black box into a measurable weekly rhythm.

Cyclr now ships content against real prompt data, audits site accessibility for LLMs on a recurring basis, and competes for the conversations that drive pipeline in a category they intend to win.

Get Started

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