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New feature
Writing guidelines, so every article sounds like your brand
Writing Guidelines in Content Hub describes how your brand sounds, and the article writer, the AI Editor and the agent all write to match it. The agent can draft the first version from your website, and a Rules tab holds anything that must be followed to the letter.
- Drafted from your website. Click Generate from website and the agent reads several pages of your site in the chat, where you can follow each page it opens, then saves a first version: your voice, who you write for, the words you like and your style. Or click Write my own to start from a blank page. New projects get this as a step in Getting Started, before Content Strategy, so the first articles already sound like you.
- A document you edit like an article. Headings, lists, links and tables, saved as you type. You can also ask the agent, for example "research our website and rewrite our writing guidelines", and it updates the page.
- Rules for what can't bend. The Rules tab holds how to write your name and products, words to use or never use, and claims never to make. Where a rule and the guidelines disagree, the rule wins. Tell the agent "never use exclamation marks" and it adds the rule. Custom instructions you gave the agent before are here as your rules.
- Your voice, still written to get cited. The guidelines decide voice, tone, wording, spelling and capitalization. Articles keep the structure AI answers cite: your target prompts as question headings, clear definitions and sources.