What is the difference between ChatFeatured and Scrunch?

Scrunch monitors AI answers and, on Enterprise, uses Agent Pages to serve AI crawlers an agent-ready version of your existing site at the CDN. ChatFeatured monitors the same answers and runs an agent that writes new articles and publishes them to your CMS, with site audits and crawler analytics on every plan.

How does Scrunch pricing compare to ChatFeatured?

Scrunch Core is $250/month for 125 prompts on four engines in one country, with five seats. Agency Core is $500/month. ChatFeatured Starter is $150/month for 50 prompts on three engines, Growth is $500/month for 250 prompts on five, and every plan includes unlimited regions and seats.

Does Scrunch offer a free trial?

Yes. Scrunch offers a seven-day trial of Core features that converts to a paid plan when it ends. ChatFeatured also offers a seven-day free trial.

Is Scrunch owned by Sitecore?

Yes. Sitecore announced its acquisition of Scrunch on 3 June 2026, and Scrunch continues to sell as a standalone platform.

Is Scrunch's Agent Pages the same as publishing content?

No. Agent Pages changes what AI crawlers receive when they request your existing pages; it does not create new pages. ChatFeatured creates and publishes new articles to your CMS or a hosted blog.

ChatFeatured vs Scrunch

Scrunch tracks how AI answers describe your brand and, on Enterprise, serves AI crawlers a lighter version of your site through your CDN. ChatFeatured tracks the same answers and then does the work: an agent plans fixes, writes articles in your voice and publishes them to your CMS.

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Facts checked 28 October 2026. See sources

The short answer

Which one fits your team?

Choose ChatFeatured if

You want new articles written and published to your CMS, not only recommendations.
You want more than one country tracked without moving to Enterprise.
You want MCP access and unlimited seats on every plan.
You want site audits with the fix written on every plan, where Scrunch Core includes five audits a month.

Choose Scrunch if

You want AI crawlers served a JavaScript-free version of your pages without touching your CMS.
You run Sitecore and want your AI visibility tool from the same vendor.

Key differences

Where the two part ways.

01
Change the page, or add new ones
Scrunch's Agent Pages detect AI crawlers at your CDN and serve them a version of your existing pages built for agents. It does not publish new content. ChatFeatured's agent finds the questions you're missing from, writes articles to answer them, writes the dev ticket for what AI can't read on your existing pages, and publishes once you approve.
02
What the entry plan covers
Scrunch Core is $250/month for 125 prompts on four engines, in one country and one language, with five seats and one optimized page a month. ChatFeatured Starter is $150/month for 50 prompts on three engines with the agent, 10 AI articles and 200 audited pages; Growth is $500/month for 250 prompts on five engines, 40 articles and 1,000 pages. Both include unlimited regions and seats.
03
Crawler and referral data
Both show which AI crawlers reach your site on the entry plan, from your CDN or logs. Scrunch also reports AI referrals and revenue through GA4 or Adobe Analytics. ChatFeatured reads Google Analytics and Search Console beside your crawler data.
04
MCP and seats
Scrunch includes MCP on its agency plans and gives brand Core five licenses. ChatFeatured includes MCP access and unlimited seats on every plan, so the whole team and its AI tools can use the data.

Feature by feature

ChatFeatured and Scrunch, side by side.

What each one includes, from each company's own pages. A note under a value gives the plan or condition it depends on.

ChatFeatured vs Scrunch, feature by feature
Feature	ChatFeatured	Scrunch
Answer engine tracking
Answer engines tracked	ChatGPT, Perplexity, Google AI, Gemini, Copilot, Claude, GrokClaude and Grok as add-ons	4 on CoreChatGPT, Perplexity, Google AI Overviews, Copilot
Prompts on the entry plan	50Starter, $150/month	125Core, $250/month
Countries and regions	UnlimitedOn every plan	One countryOne language on Core; unlimited on Enterprise
Sentiment	Yes	Yes
Cited sources and pages	Yes	Yes
ChatGPT Shopping visibility	YesEvery plan	EnterpriseProduct Observability
Doing the work
Agent that plans the work	YesAEO Agent turns gaps into prioritized tasks	RecommendationsSite Optimization; 1 page a month on Core
Writes articles in your voice	Yes10 to 200 a month, by plan	Basic on CoreAdvanced on Enterprise
Publishes to your CMS	YesWordPress, Ghost, Webflow, Framer, Shopify, Git-based CMS, HubSpot, Wix, Sanity	NoAgent Pages work at the CDN and don't publish new content
Technical site audits	Yes200 to 4,000 pages a month, by plan	Yes5 a month on Core; full audits on Enterprise
Measuring results
AI crawler analytics	YesCloudflare, Vercel, AWS, WordPress or your logs	YesAgent Traffic, on every plan
AI referral traffic	YesGoogle Analytics and Search Console	YesGA4 or Adobe Analytics, including revenue
Plans and access
Entry price	$150/month	$250/month
Free trial	7 days	7 daysCore features; converts to paid
Seats	Unlimited	5 on CoreUnlimited on agency plans
MCP server	YesEvery plan	Agency plansNot on brand Core
REST API	Enterprise	EnterprisePartial on Agency Core
Agency workspaces and white-label reports	YesAgency partner plan	YesAgency Core at $500/month, pitch workspaces

Pricing

What it costs to start.

ChatFeatured

Starter$150/month3 answer engines, 50 tracked prompts, 10 AI articles per month
Growth$500/month5 answer engines, 250 tracked prompts, 40 AI articles per month
ProFrom $1,500/month5 answer engines, 1,000 tracked prompts, 200 AI articles per month
AgencyPartner pricingUnlimited client projects, client workspaces, white-label reports

Every plan includes the AEO Agent, site audits with the fix written, AI crawler tracking, MCP access, unlimited regions and unlimited seats.

See ChatFeatured pricing

Scrunch

Core$250/month125 prompts, 4 engines, one country, 5 seats
Agency Core$500/month250 prompts, 3 brand and 3 pitch workspaces, MCP
EnterpriseCustom9 engines, Agent Pages, unlimited countries

Questions