How SCOJO Grew AI Visibility by 160% and Became One of the Most Cited Eyewear Brands in AI Search

SCOJO New York, the premium ready-to-wear reading eyewear brand within The Optical Foundry's portfolio, used ChatFeatured to build AI search visibility, moving from near-invisible to appearing in roughly half of responses on the highest-intent buyer searches in the category.”

Key Results (last 90d)

160% — AI visibility growth (5% to 13%) across 50 tracked prompts
#10 — Most cited eyewear source across all AI engines, ahead of Zenni, LookOptic, and Peepers
1,907 — Citations earned by ChatFeatured-generated articles on scojo.com/blog, with a single article on upgrading from drugstore readers driving 814 citations on its own.
26 — Articles generated by ChatFeatured since May 2026

"ChatFeatured has become our main tool for AI visibility work. We're very happy with it — it's made a real difference in how we track and grow our presence across AI search. It also surfaced technical gaps we hadn't found on our own, and gave us a way to check whether the fixes were actually landing. We're migrating to a new site shortly and the first thing we'll do post-launch is re-run the audit."

— Anna I., The Optical Foundry

The Opportunity

Shoppers upgrading from drugstore readers go to ChatGPT and Perplexity before they go anywhere else. "Upgrade from CVS reading glasses," "I keep scratching my drugstore readers, what should I buy," "best high-end reading glasses that don't look cheap" — these are bottom-of-funnel buyers who have already decided to spend more. When The Optical Foundry started, SCOJO had near-zero presence in those answers.

The Solution

ChatFeatured mapped over 50 prompts across the premium reader and optical-grade eyewear category and tracked visibility across all major AI engines. The platform identified where SCOJO was absent, generated targeted content to close those gaps, and tracked citation growth over time. Alongside owned content, the team invested in third-party authority signals, including participation in the community forums that AI engines cite most heavily in this category.

The Results

In three months, SCOJO improved visibility by 2.6x or 160%. Scojo.com now ranks as the #10 most cited domain across all eyewear sources tracked by AI engines, outpacing major retailers and optical chains. On the highest-intent buyer prompts, SCOJO is now the answer AI gives.