How Teq earned 3,000+ AI citations across its K-12 brands in ten weeks

About Teq

A family-founded company in Huntington Station, New York, serving school districts across the US. Teq supplies and installs classroom technology and trains the teachers who use it through OTIS (otispd.com). iBlocks (iblocks.com) sells turnkey project-based learning modules.

The opportunity

District buyers now ask AI engines which vendor to use, and are trusting sales outreach less. IT directors ask about installation and funding, curriculum leads ask about PBL programs and PD coordinators ask about teacher training. When Teq started with ChatFeatured, its brands appeared in only 3% to 4% of AI answers. Hardware manufacturers showed up when users were asking product questions, and education publishers showed up everywhere else.

The solution

ChatFeatured set up a separate project for each Teq brand with its own prompts, competitors and content plan. Source analysis showed where AI engines were pulling answers from publishers instead of from the companies that sell the product. ChatFeatured wrote articles to fill those gaps, each one aimed at a question its brand should own, from school safety funding to turnkey PBL modules.

One team, three brands

Teq has nearly a dozen people working in the ChatFeatured platform. Each brand team works in its own project, review and approve the articles ChatFeatured drafts, and check content impact tracking to see what landed. Because every brand sits in one shared workspace, a win on one site informs the plan for the others.

Between them, the team is publishing numerous content pieces across three websites, and better understanding how their competitive landscape is responding to how fast the AEO World is changing.

What has impressed me most about ChatFeatured is how easily the tool identifies visibility gaps, analyzes competitors, and recommends strategic content designed to earn citations in AI-generated answers. I’ve been able to build customized prompts and brand guidelines, create targeted articles, and publish content with remarkable efficiency. Beyond content strategy, ChatFeatured’s technical site audit helped us uncover opportunities to improve how our websites are crawled, understood, and surfaced by AI search platforms. It has given us a clear, actionable roadmap for strengthening our presence in this rapidly evolving search landscape.

Paul Principato, VP of Creative and Development, Teq

The results

• Teq (incl. OTIS), with ChatFeatured since July 2026: AI visibility up 83%, 2,000+ AI citations, site traffic up 25% over the previous 30 days, and the #2 most cited website in its category.
• iBlocks, with ChatFeatured since August 2026: AI visibility up 4x, 950+ AI citations, site traffic up 13% over the previous 30 days, and the #2 most cited website in its category.

Teq is now one of the most cited sources when a district asks AI how to fund and install classroom technology. Its guide to funding bell, paging and safety upgrades has earned 450+ citations on its own, and Teq now outranks most of the hardware brands it tracks on visibility. OTIS adds to that footprint, appearing in most AI answers that compare it head to head with the largest PD platform.

iBlocks moved fastest. In its first month, visibility went from 3% to 14%, level with the best known names in PBL. Its turnkey K-8 PBL modules article took its target prompt from single digits to the majority of AI answers.

The outcome

Running every brand through one workspace shows the whole team where each one stands and where to push next. Teq owns the funding and installation questions, iBlocks has reached the top tier in PBL, and the next round of content focuses on OTIS and the teacher PD questions districts ask most.